Stenik was an official partner and exhibitor at the second edition of the Balkan eCommerce forum: Balkan eCommerce Summit 2024
The forum - Balkan eCommerce Summit 2024, under the motto #ConnectingBalkans, took place on April 4th and 5th at Arena Sofia. The event welcomed guests from over 15 countries, with the number of participants reaching 1400+. It offered a platform for 150+ international exhibitors in the expo area, while 20 leading international speakers shared their experience and expertise on stage and within the program. The Balkan e-Commerce Summit was organized for the second consecutive year, with the main driving force behind it being Nikola Ilchev, the head of eCommerce Academy.
Stenik - partner and expo exhibitor
At Stenik, we are committed to helping our clients expand their online businesses and achieve successful sales abroad. Therefore, as a 20-year active participant in the eCommerce ecosystem and a pioneer in the development of online trade in Bulgaria, we enthusiastically joined the second edition of the forum.
As an official partner of eCommerce Academy, we were one of the exhibitors in the expo area, where our team was available to visitors throughout the two days. We held productive discussions on various cases, business needs, and challenges in the field of e-commerce. We strived to create an inspiring and pleasant atmosphere at our booth and successfully established new cross-border connections and fruitful business partnerships.
We organized a special surprise for all visitors – a fun game that contributed to the good mood. Visitors to our booth had the chance to draw an eCommerce fortune and take a photo with it in our photo booth. Each participant received instant printed photos as well as a digital version sent by email, as a souvenir from the event. Special thanks to our partners from Photo Corner for their professionalism and contribution in making this activity a success.
The first day of the conference featured an engaging program, including a variety of lectures presented by leading industry experts, along with active and beneficial networking opportunities.
Among the participants in the Balkan eCommerce Summit were a significant number of our partners. We consider this an excellent opportunity to meet and discuss how to develop and improve our collaboration, in light of our shared goal to enhance services for our clients and grow eCommerce in Bulgaria together.
Day 1 ended on a high note with a Balkan party, where we enjoyed a diverse program, regional dances, a friendly atmosphere, and a special musical performance. The organizers had clearly taken great care to ensure the comfort and enjoyment of the guests.
On the second day of the event, we had the opportunity to explore the large expo zone and get acquainted with many of the exhibitors. With over 150 companies present, we were able to build many new cross-border connections and meet fellow professionals and the services they offer.
Some of our colleagues were inspired by the lectures and exchanged ideas with other attendees. The program included a variety of key topics for cross-border e-commerce, including product development, international marketing, sales and logistics, AI tools for business growth, and much more. Many of the speakers shared valuable insights into the eCommerce markets in the Balkans and Western Europe, the shift in consumer expectations, the impact of AI on business, the characteristics of Generation Z, and their influence on eCommerce. Leading international speakers and professionals, well acquainted with different markets, shared their valuable know-how, engaging content, experience, and ideas, which will be useful to us in our work and in applying techniques to improve trade between Balkan countries and local merchants.
#ConnectingBalkans – We did it!
Congratulations to our partners from eCommerce Academy for the entire organization. The event served as a refreshing break from our routine commitments and inspired us with new ideas. We thank all participants, speakers, attendees, and of course, the organizers for the opportunity to be part of the Balkan eCommerce Summit once again! We at Stenik truly made the most of the event :)
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