Expertise, Innovation and growth: What Stenik has prepared for Balkan eCommerce Summit 2026
23.03.2026 6 min. 165 views
Do you remember which booth at last year’s edition of Balkan eCommerce Summit was buzzing with networking, where prizes were given away and dozens of valuable conversations took place? This year, we are coming back with even more energy.
Balkan eCommerce Summit 2026 is one of the most significant events for digital commerce in Southeast Europe. On April 28 and 29 in Sofia, Inter Expo Center (IEC), over 1500 professionals will gather to shape the future of the regional market under the motto "Your Next Market".
As a Silver partner, the Stenik team will be on-site to share over 20 years of experience in building large-scale online stores and to demonstrate which competitive advantages you should leverage as a local merchant to stand out in the dynamic and highly competitive eCommerce market in Bulgaria and the Balkans.
What does Stenik’s participation as a Silver partner include?
The team of experts at Stenik will be available on both days of the event to provide individual professional consultations, discuss international expansion strategies and offer concrete solutions for optimizing and growing your online business.
Main highlights of our participation:
Presentation during the event
On April 29th, Dimitar Dimitrov, Partner at Stenik, and Lyubomir Boyanov, Managing Director at Office Market, will take the stage at “Stage JUMP” to present the topic:
“The 3 lessons we learned from migrating all our 3 systems and launching 3 new stores.” According to the agenda, their presentation will start at 13:00.
Dimitar and Lyubomir will share with the audience the challenges and key lessons learned from the simultaneous migration of all internal systems of the online retailer Joya / Office Market, combined with entering the eurozone and a major rebranding.
3 real lessons learned
- Alignment between systems and teams matters most than the tech itself.
- How to keep the business running while everything is changing?
- Where most migrations fail - and how to avoid it?
No theory - just what actually works.
From a management perspective, what are the biggest challenges when leading a complex transformation like system migration and multiple store launches at the same time?
Coordination is key for success. You are managing multiple teams, shifting priorities and constant pressure. The real challenge is to keep the focus and clarity of your ideas when everything is moving at once. Lyubomir Boyanov, Joya
Booth in the expo area
You will find us in a central location near the VIP area - look for the Stenik logo. Our team will be available for individual conversations and engaging activities.
Activities and prizes
Don’t miss the chance to join our booth games! We have prepared special activities for visitors and exciting big and small prizes. You will have the opportunity to win a professional UX audit of your online store with 10 key recommendations that will help increase conversion rates and improve user experience.
Live consultations with Stenik experts
Visit our booth and ask your questions - we are ready to answer personalized inquiries and topics such as:
- Migration or development: Choosing between stable platforms such as Magento (Adobe Commerce) and Shopify depending on business scale.
- Hyvä Theme: How to optimize your online store’s loading speed.
- Mobile app development: Building native shopping applications for iOS and Android that increase engagement, customer loyalty and sales.
- B2B platforms: Order automation, individual pricing lists and self-service for your B2B partners.
- Integrations and cross-border: Integrating your e-shop with ERP, CRM, couriers and payment methods for process automation.
- AI and automation: Chatbots, personalized marketing campaigns and dynamic pricing to increase conversion and LTV.
- UX/UI optimization: Improving customer experience, mobile optimization and design that drives sales.
One-to-one meetings and networking
Through the event’s mobile application, every visitor can pre-book a 30-minute slot for a meeting with an expert from our team. Meetings will take place both at our booth and in specialized networking areas.
Why Balkan eCommerce Summit 2026 is a must-attend event?
Balkan eCommerce Summit 2026 is the largest business forum for eCommerce in the region - a gathering that brings together leaders, merchants, marketing specialists, technology companies and cross-border commerce experts from across the region.
What does the event offers to its participants:
Report: The state of eCommerce in the Balkans 2025-2026
The Balkan eCommerce Summit team conducted a 9-month study in Bulgaria, Romania, Hungary, Greece and Croatia. The report shows which markets are growing the fastest, how many businesses are fully online and to what extent international sales are a reality rather than a plan.
Key figures for 2025:
- Online revenue growth (YoY): Hungary 75%, Romania 61.6%, Croatia 60%, Greece 52.8%, Bulgaria 45.7%
- Businesses with 100% online sales: Hungary 41.7%, Romania 34.6%, Bulgaria 34.6%, Croatia > 20%, Greece 15.1%
Read the full report on the organizer’s website.
Explore detailed insights by market:
- Hungary: State of eCommerce in Hungary
- Romania: Insights from the Romanian eCommerce Market
- Croatia: Insights from the Croatian eCommerce Market
- Greece: Statistics from the Greek eCommerce Market
- Bulgaria: Insights from the Bulgarian eCommerce Market
Rich program featuring experts
The event offers four specialized stages with parallel sessions, interactive panels and over 60 international speakers who will share strategies and experience in growth, sales optimization, marketing, AI and cross-border expansion.
Expo area and innovative technologies
In the large expo area you will find over 100 exhibitors. This is a place where you can explore new products, compare platforms and identify partners for your business.
Networking
The event offers both organized one-to-one meetings and informal formats - including the Balkan Party with a rich program, where conversations often turn into partnerships.
International participation and regional focus
Balkan eCommerce Summit attracts participants from 20+ markets - including Bulgaria, Romania, Greece, Serbia, Hungary, Croatia, and more - making it an ideal platform for entering new countries and building cross-border business relationships.
Practical knowledge and growth strategies
The forum is not just theoretical - it is focused on real strategies for increasing sales, optimizing processes, automation, and entering new markets that you can apply immediately to your business.
Specialized VIP area and podcast studios
In the VIP area, visitors have access to exclusive meetings with speakers and experts, a comfortable environment for discussions and the opportunity to exchange experience with key industry players. The podcast studios allow you to participate directly in recordings of discussions, interviews and panels that will reach an international audience.
If you want to grow your online store, build international partnerships and gain direct insights from practitioners and industry leaders, Balkan eCommerce Summit 2026 is the place you need to be. If you want to stay competitive and take your online business to the next level, this is where you should be.
Conclusion and invitation
Balkan eCommerce Summit 2026 is where the future of regional eCommerce happens today. For us at Stenik, it is an opportunity to be close to you and help you overcome the technical barriers to your growth.
Do not miss the chance to be part of this event under preferential conditions.
Use our promo code:
PROMO CODE: stenik15, which provides a 15% discount (Valid for all ticket types on the official event website: Regular, Regular + Party and VIP). You can purchase your ticket directly from the official event website.
FAQ
See you on April 28-29 at IEC, Sofia!
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