Expertise, Innovation, and Growth: What Stenik has prepared for Balkan eCommerce Summit 2026
23.03.2026 6 min. 20 views
Do you remember which booth at last year’s Balkan eCommerce Summit was buzzing with networking, prize giveaways, and dozens of productive conversations? This year, we are returning with even more energy.
Balkan eCommerce Summit 2026 is one of the most significant digital commerce events in Southeast Europe. On April 28th and 29th at the Inter Expo Center (IEC) in Sofia, over 1,500 professionals will gather to shape the future of the regional market under the motto "Your Next Market."
As a Silver Partner, the Stenik team will be on-site to share over 20 years of experience in building large-scale online stores. We’ll show you which competitive advantages you should leverage as a local merchant to stand out in the dynamic and hyper-competitive eCommerce landscape of Bulgaria and the Balkans.
What does Stenik’s participation as a Silver Partner include?
Our team of experts will be available throughout both days of the event to provide individual professional consultations, discuss international expansion strategies, and offer concrete solutions for the optimization and growth of your online business.
Key highlights of our participation:
Presentation on One of the Thematic Stages
Dimitar Dimitrov partner @ Stenik and Managing Director @ Office Market will take the stage to present: “The 3 lessons we learned from migrating all our 3 systems and launching 3 new stores.” They will share the challenges and lessons learned from the simultaneous migration of all internal systems for the merchant Joya / Office Market, combined with the transition to the Eurozone and a major rebranding.
Booth in the Expo Zone
You will find us at a central location near the VIP area, look for the Stenik logo. Our team will be ready for 1-on-1 talks and engaging activities.
Activities and Prizes
Don’t miss out on our booth games! We’ve prepared special activities for visitors and exciting prizes, both large and small. You’ll have the chance to win a Professional UX Audit of your online store, featuring 10 key recommendations to help boost conversion rates and improve user experience.
Live Consultations with Stenik Experts
Visit our booth and ask your questions! We are available to discuss personalized topics such as:
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Migration or Development: Choosing between robust platforms like Magento (Adobe Commerce) and Shopify based on your business scale.
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Hyvä Themes: How to optimize the loading speed of your online store.
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Mobile App Development: Building native shopping apps for iOS and Android to increase customer loyalty and sales.
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B2B Platforms: Order automation, individual price lists, and self-service portals for your B2B partners.
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Integrations & Cross-Border: Integrating your e-shop with ERP, CRM, couriers, and payment methods to automate processes.
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AI & Automation: Chatbots, personalized marketing campaigns, and dynamic pricing to increase conversion and LTV.
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UX/UI Optimization: Enhancing customer experience, mobile optimization, and designs that drive sales.
One-to-One Meetings:
Through the event’s mobile app, every visitor can pre-book a 30-minute meeting slot with an expert from our team. Meetings will take place at our booth and in specialized networking zones.
Why is Balkan eCommerce Summit 2026 an event you shouldn't miss?
Balkan eCommerce Summit 2026 is the largest eCommerce business forum in the region - an event that brings together leaders, merchants, marketing specialists, technology companies, and cross-border trade experts.
What the event offers participants:
Report: The State of Online Trade in the Balkans 2025-2026
The Balkan eCommerce Summit team conducted a 9-month study in Bulgaria, Romania, Hungary, Greece, and Croatia. The report shows which markets are growing fastest, how many businesses are already 100% online, and to what extent international sales are a practice rather than just a plan.
Key figures for 2025:
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Online Revenue Growth (YoY): Hungary 75%, Romania 61.6%, Croatia 60%, Greece 52.8%, Bulgaria 45.7%
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Businesses with 100% Online Sales: Hungary 41.7%, Romania 34.6%, Bulgaria 34.6%, Croatia > 20%, Greece 15.1%
Read the full report on the organizer's website, eCommerce Academy.
Rich program featuring experts
The event offers four specialized stages with parallel sessions, interactive panels, and over 60 international speakers sharing strategies for growth, sales optimization, marketing, AI, and cross-border expansion.
Expo zone and innovative technologies
In the massive expo zone, you will find over 100 exhibitors. This is the place to see new products, compare platforms, and identify partners for your business.
Networking
The event offers both organized one-to-one meetings and informal formats - including the Balkan Party with a rich program, where conversations often turn into partnerships.
International participation and regional focus
The summit attracts participants from 20+ markets, making it an ideal platform for entering new countries and building cross-border business connections.
Conclusion and Invitation
Balkan eCommerce Summit 2026 is where the future of regional online trade happens today. For us at Stenik, it’s an opportunity to be close to you - the merchants - and help you overcome the technical barriers to your growth.
Don’t miss the chance to join the event with preferential conditions.
Use our promo code:
PROMO CODE: stenik15 (Provides a 15% discount on all ticket types: Regular, Regular + Party, and VIP). You can purchase your ticket directly from the official event website.
FAQ
We’ll see you on April 28-29 at IEC, Sofia!
Published in:
Events & Presentations
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