Redesign and Migration of Uwear.bg Online Store from Joomla to Magento and Hyvä Storefront

Uwear.bg is the online store of a Bulgarian family-owned company inspired by children and their interests. The store offers a wide assortment of children’s products featuring popular brands such as LEGO, Minecraft, Fortnite, Marvel, and more.

In 2020, the Stenik team completed the first migration of Uwear.bg – from Joomla to Magento. Five years later, in response to the growing needs of the business and increasing customer expectations, Uwear took a strategic step forward – upgrading the Magento platform and migrating to Hyvä Storefront.

Main objectives of the migration:

• Platform upgrade.
• Improved performance and page load speed.
• Better SEO performance.
• Unified user experience for the brand’s B2C and B2B platforms through the adoption of a single frontend technology (Hyvä Storefront) across both online stores.

Implemented improvements:

• Hyvä Storefront for enhanced performance, faster loading, and improved user experience for both uwear.bg and their B2B platform.
• UI/UX redesign of all key pages based on a pre-approved design.
• Implementation of a new category structure and smart filters.
• SEO optimization based on a custom-developed individual specification.
• ERP system integration for syncing prices, stock availability, and orders.
• Integrations with Speedy and Econt courier modules.
• Click & Collect – the option to order online and pick up from a physical Uwear store.
• Loyalty program based on accumulated user spend and automatic customer group segmentation.

With a strategic vision and a focus on sustainable growth, we helped Uwear take its eCommerce operations to the next level – with a modern UX/UI design, a stable technology foundation, and strong performance under peak loads. The new platform not only meets current customer needs but also provides a solid foundation for future growth and the realization of the brand’s ambitions.