Migration of the B2C online store Nostro.bg from PrestaShop to Magento and Hyvä Storefront

NostroLux offers a variety of products for the home, garden, and personal care. Their portfolio includes products from well-established brands. The company has physical stores in several cities in Bulgaria – Sofia, Sliven, Plovdiv, Pleven, Dobrich, and Burgas – where customers can receive consultations and view the products in person.

Based on their accumulated experience in online sales, the NostroLux team came to a conscious and timely decision to change the eCommerce platform on which their online store was built, in order to better meet their business needs and customer expectations. For this purpose, they needed a reliable technology partner who could ensure stability, improved user experience, and opportunities for growth and maintenance of their online store.
NostroLux chose to trust the Stenik team to carry out the migration of their existing online store.
Our team migrated nostro.bg to Magento and Hyvä Storefront, implementing numerous improvements in the user interface (UX), functionalities, and business process management. We developed the online store in line with all current industry trends, both in terms of design and functionality. In the following lines, we will introduce some of the implemented improvements and capabilities of the new online store.

Discover some of the functionalities of the online store:

• Complete redesign based on the Hyvä theme for excellent store speed performance.
• UI/UX interface focused on mobile-first experience.
• Migration of customer profiles and product data from the old database to the new online store.
• Convenient and clear navigation with multi-select filters, well-structured categories, and easy product access.
• Advanced sorting by various criteria.
• SEO-friendly clickable breadcrumbs for easier navigation.
• Elastic Search functionality for more accurate and faster search results.
• Login and registration via social networks (Google or Facebook).
• Guest checkout option.
• The product detail page includes a functionality for adding an extended warranty, allowing users to select an additional warranty (e.g. +1 or +2 years) via a dropdown before adding the product to the cart. The value of the selected warranty appears as a separate item in the cart.
• Integration with the NostroClub loyalty program:

- Ability to order a club card and automatically add it to the client’s profile for future purchases.
- Option to add an existing club card to a registered user’s profile.

• Up-sell on the product page and in the cart.
• Cross-sell offers to encourage additional purchases.
• Product Bundles (package offers).
• Wishlist feature for future purchases.
• Re-order option, allowing customers to access their purchase history and re-purchase items with just a few clicks.
• “Ratings and comments” form for products.
• Automated message in the checkout showing how much more needs to be spent to reach the threshold for free shipping.
• Courier service integration – Speedy in the Magento checkout, offering delivery to an address or office with one-time address entry by the user.
• Leasing option for installment purchases via TBI.
• Synchronization with a CRM system.
• Newsletter subscription synchronized with MailChimp.
• Integration with an external chat tool.
• Store locator for NostroLux locations, including photos, location, working hours, contact information, and Google Maps visualization to help customers find physical stores easily.
• Contact form.
• Blog section with useful tips and news.
• Flexible marketing tools for promotions, offers, and sales stimulation.

The result is a modern and fast online store that meets both business needs and end-user expectations.