Mömax online store

1. Results at a glance

• Migration to Hyvä Theme - we updated the frontend technology of the existing Magento online store with a focus on higher performance, speed and a better user experience.
• Complex delivery logic - separating products with short and long delivery times, calculating expected delivery dates and allowing customers to choose different couriers.
• Loyalty program with the option to request a new card, digitize an existing one and access special loyalty prices.
• Interactive Lookbook - products from interior visuals can be discovered directly through interactive markers on the banners.
• 100+ custom pages - individual landing pages for campaigns, collections, brands, services and content.

2. About the client

Mömax is among the leaders in furniture and home accessories sales and is currently present in 7 European countries - Bulgaria, Austria, Germany, Hungary, Slovenia, Croatia and Romania. In Bulgaria, Mömax has 5 physical stores, two of which are in Sofia and one each in Stara Zagora, Burgas and Varna.

3. The challenge

Mömax.bg is not a standard online store. Behind the customer-facing side are many custom functionalities and specific business processes that have been built and developed over time. The challenge of the migration to Hyvä was not simply to build a new frontend, but to transfer and adapt the existing functionality to the new technology while preserving the logic that the business and customers already rely on.

4. Stenik's solution

Migration to Hyvä Theme

We migrated the Magento store's storefront to Hyvä and adapted the key custom developments to the new frontend architecture.

Loyalty program

A loyalty program that allows customers to request a new card, digitize an existing card and shop online at preferential prices for program members.

Interactive lookbook

We implemented a functionality that presents products within inspiring interior visuals with direct links to the relevant product pages and selections.

Complex delivery management

For orders containing products with different delivery times, the system separates them based on short and long delivery times and calculates the expected delivery dates directly in the cart. Customers can move available products to the delivery with the longer delivery time and choose different couriers for separate deliveries.

In addition, we enabled Estimate Shipping, which allows delivery options and prices to be calculated directly in the cart.

Easier navigation in the large product catalog

We implemented automatic display of subcategory banners on category pages. This gives users quick access and easier navigation through the large product catalog.

Real-time omnichannel availability

We integrated the online store with Mömax's physical stores so that customers can check the availability of a selected product in each store, whether a display sample is available, as well as the delivery time for made-to-order products.

More information directly on the product page

On the product pages, we displayed the delivery time and key benefits through icons placed close to the main CTA, so that important information for the purchase decision is available before adding the product to the cart.

100+ custom pages

We developed multiple individual pages for campaigns, brands, product lines and more, providing flexibility to present different content outside the standard Magento pages.

Interactive wishlist

We improved the Wishlist functionality with a visual indication when a product is added to favorites. For guest users, a login popup is displayed, allowing quick login or registration to save selected products.

EAA integration

As part of the platform's development, we also integrated EAA.

5. The result

With the migration to Hyvä, mömax.bg retains the key functionalities of the online store on a more modern and high-performance frontend, providing a stable foundation for future development and upgrades.