B2B online store Magitalia.bg, based on Magento and Cypho B2B Theme

Mag Italia is an importer, distributor, and retailer of Italian fast-moving consumer goods – food products, beverages, detergents and cleaning agents, as well as cosmetics from prestigious brands. The company operates both in retail through its physical store in Sofia and in wholesale, serving a large number of B2B clients – restaurants, hotels, and stores.
With the goal of modernizing and digitizing its B2B commerce, Mag Italia was looking for a solution to automate sales processes and optimize its operations with wholesale clients – business customers, sales representatives, and distributors. The company needed a stable and efficient online platform that meets the following key requirements:

• Automation of B2B processes – digitalizing sales operations and making order placement easier for clients.
• Integration with an ERP system – synchronizing stock availability and dynamic pricing.
• Control of pricing information – public product catalog with restricted prices visible only to registered users.
• Stability and scalability – a reliable platform capable of handling high traffic and supporting future growth.

The Stenik team developed a B2B platform based on Magento, in which we implemented the following functionalities:

• Modern and intuitive interface, based on the Stenik Cypho B2B Theme and adapted to the needs of Mag Italia and the B2B segment.
• Custom main navigation – top navigation, mega menu, and enhanced breadcrumbs to ensure easier user navigation on the site.
• Advanced search based on Elastic Search for fast and accurate item discovery.
• Extended filters with multi-select capabilities.
• Public product catalog and hiding prices for unregistered users.
• Listing of all available brands in alphabetical order and a detailed page for each, leading to the category with products of the respective brand.
• Option for submitting a client account registration request.
• Individual pricing conditions applied to registered and logged-in users (legal entities).
• Option to assign a B2B client to a specific sales group.
• Restrictions on payment methods depending on the client group – for loyal customers and large orders.
• Specific logic for selling products by carton only.
• Display of unit price and carton price on the product detail page.
• Support for multiple client accounts with different ordering permissions.
• Order history, multiple delivery addresses, and option to re-order.
• Quick order by product code through uploading a list of items.
• AJAX cart update and dynamic free delivery notification.
• Option to add labels to products – organic, chilled, frozen food, and others.
• Deferred payment method available only to specific client groups.
• Integration with UBB vPOS (Borica) for secure online payments.
• Delivery options: Click & Collect (pickup from warehouse) and delivery by merchant transport.
• Wishlist and requisition lists for quickly adding frequently purchased items.
• Newsletter subscription management.
• GDPR compliance and ability to manage cookie consent.

The new B2B platform – magitalia.bg, successfully automates sales processes, simplifies ordering, and improves the service provided to Mag Italia’s B2B clients. The Stenik team continues to deliver ultimate support and strategic platform upgrades, adapting it to the development of the business and the needs of its customers to ensure long-term competitiveness.