Redesign of the Cleverbook online store

Clever Book Publishing has been part of the Bulgarian book market since 2010, with a special focus on educational and entertaining literature for children and teenagers. The publisher’s online store is a key channel for reaching a wide audience of parents, teachers, and young readers.

Our collaboration began back in 2014, when we launched the first version of their online store on the Magento 1 platform. In 2020, we carried out a successful migration to Magento 2, and in 2025, Clever Book trusted us once again for the next step in their digital development - a design and user experience update through migration to the latest version of Magento and a redesign based on the Cypho Theme.

Main goals of the project:

• To modernize the design and improve the UX/UI experience while preserving the brand identity.
• To implement modern eCommerce functionalities that meet the growing needs of the merchant and the expectations of the users.
• To ensure better performance, speed, and mobile adaptability.

We enhanced the online store with new functionalities that improve the user experience:

• We updated the online store to the latest available version of Magento, performing a database migration - products, orders, customers, and content.
• Transferred functionalities according to the previously approved specifications and design.
• Redesign using the Cypho Theme, focused on a mobile-first approach and intuitive navigation.
• Performance and system stability improvements - speed and UX optimization, even under high traffic conditions.
• Integration of Apple Pay and Google Pay for fast and secure mobile payments.
• BOX NOW integration, allowing customers to choose a delivery locker location.
• Banners between products and a “Best Sellers” section to draw attention to popular and seasonal offers.
• Cross-sell functionality with intelligent rules, increasing order value.
• Automatic gift addition to the cart under certain conditions.
• Sticky button on product pages for quick add-to-cart actions.
• Moving gift icon activating a newsletter subscription pop-up.
• Automatic loading of the admin panel in Bulgarian.
• Automatic generation of shipping labels and handover to the ERP system - speeding up logistics and reducing human error.
• Automation of recommended products - showcasing complementary items at the right moment, increasing the likelihood of additional purchases.
• Colored labels - “New,” “Promotion,” “Best Seller” - for emphasis and drawing attention right from the product listing.
• Dynamic promotional banners for targeted campaigns and highlights across different site pages.
• “Create Your Own Gift Bag” - a feature that allows users to select and combine products themselves, creating a personalized gift bag according to their preferences. In two easy steps, the user chooses two books from a specially curated list, after which additional surprises are automatically added.
• GDPR compliance in accordance with European privacy regulations.

The new cleverbook.net builds on the publisher’s long-standing digital presence with a modern vision and functionalities tailored both to user needs and business objectives. The result is an online store that is visually appealing, fast, and ready for the next chapter in its development.