TED operates its own physical stores in various cities across Bulgaria. The number of outlets, which includes warehouses, showrooms, and company stores, exceeds 850 in the country. Through strategic partnerships and technologies such as Spring Technology, Foam Technology, and Hybrid Technology, TED can cater to a diverse range of customer needs. TED's mission is to offer more than just mattresses; they aim to provide comfort, harmony, and peace of mind. They integrate style, functionality, quality, and environmental friendliness into everything they create. Moreover, the company maintains its own mattress testing laboratory to ensure high standards of quality and safety for their products.
In 2018, the Stenik team developed TED's B2C store using Magento 1. Over the following years, we provided ongoing technical support and development services for their e-store. However, due to internal corporate considerations, TED decided to engage another developer to support their online store. In 2023, after receiving various requirements from both the retailer and customers, along with evolving user needs, TED approached us once again with a request to update and enhance their online store. We conducted a thorough analysis of the existing online store and proposed tailored solutions to facilitate the growth of the brand's online business. This was followed by collaborative workshops between our teams to outline a detailed list of desired improvements, upgrades, and changes. During the e-store migration process, some of the key highlights included:
- Magento Update: Updating the platform to the latest version.
- Hyvä Magento 2 theme + standardization and compatibility with Stenik modules and modules in Magento. Replacing the current ready-made design theme with Hyvä Storefront for higher speed, easy maintenance and fixing existing issues.
- Design, re-branding and UX.
- Revision and update of modules and functionalities in the current online store.
- GDPR Compliance.
We have implemented several innovations and upgrades that significantly enhance functionality and user experience, catering to the specific needs and requirements of the business. These enhancements include:
Optimization of the order processing workflow: We've introduced a range of automations to streamline the TED workflow and order processing steps, seamlessly integrated with the ERP system. Key features and enhancements comprise:
- Automatic synchronization of order statuses between Magento and the ERP system: This functionality ensures that order statuses are updated across both platforms without manual intervention.
- Saving invoice number to order in ERP system.
- Improved order status notifications for users: Our system now automatically sends order status updates to customers via email, empowering them to stay informed about the progress of their orders.
- Shopping Cart Savings - the ability for customers to see the total amount they save in their shopping as an incentive to make larger purchases.
- Integration with Speedy and Econt Courier Services to automatically calculate prices and synchronize deliveries. Our API integration allows users to input their delivery address just once.
- Cross sell products.
- Custom “Thank You Page”: Enhance the post-order experience with a personalized thank-you page.
- Non-standard mattress size selection, users can choose sizes over 180 cm long and 70 cm wide. The calculator automatically calculates the price for these specific sizes. For smaller sizes or further information, they can contact TED via the contact form to receive assistance from the store's consultants and a price quote.
- Sync with MailChimp to manage e-newsletters and automated marketing campaigns.Free Shipping: users receive notification of the amount remaining until free shipping is reached.
- Presentation of TED locations with the ability to filter by city and type of location, including photos, location, hours, contact information, and a Google Maps map preview for customer convenience when searching for physical locations.
With its new look and features, the Ted.bg online store provides all the brand's customers with a more complete user experience and shopping satisfaction.
