In 2005, Felyx Toys opened its first specialized toy showroom in Sofia. The company quickly established itself in the market, focusing on high-tech, educational, and creative products, offering its customers a wide variety of high-quality and safe toys from leading global brands such as SPIN MASTER, MAISTO, VIVID, PLAYMATES, and others.
As a B2B trader with over 15 years of experience in wholesale trade, Felyx Toys serves a diverse customer base—including specialized children's goods chains, hypermarkets, wholesalers, and online stores. To improve its processes and provide easier access to its extensive toy portfolio, the company turned to Stenik to develop a new B2B online store.
Our team created a Magento-based solution that significantly optimizes order management and enhances customer service efficiency.
Here are some of the implemented features in the B2B store:
- Mobile-first, simple, and navigation-friendly design.
- Registration request: Approval or rejection of registrations is managed by an authorized administrator within the platform's administration panel.
- Prices and ordering options are available only to registered and approved users.
- Advanced search engine based on Elastic Search.
- Product sorting options by various criteria.
- Inquiry form for out-of-stock products.
- Bulk product addition to the cart from the listing by users.
- Stock availability notifications displaying statuses: "Available," "Limited availability," and "Out of stock."
- Option to add product labels such as "New" and "Promotion."
- Mass import of product data for quick and easy addition of new items.
- Ability to save and select multiple delivery addresses when placing an order.
- Management of email newsletter subscriptions.
- Individual pricing conditions and lists (retail and wholesale) applicable to different registered customer groups and logged-in clients (business entities).
- Re-order feature: Allows quick reordering of items from previous orders.
- Ajax Mini Cart: Provides quick access to the cart contents and updates in real time without reloading the page.
- Adding comments to orders.
- Integration with an ERP system for database synchronization, enabling automatic updates of prices and order statuses.
- Ability to add multiple items to the cart simultaneously.
- Management of special promotional discount rules for cart and product catalog.
- Wishlist feature for saving favorite products for future purchase.
- Integration with partners through specialized data feeds that automatically synchronize product and stock information.
- Automatic price update notifications through a dedicated feed.
- A rich set of marketing and SEO tools, along with newsletter subscription management.
The new Felyx Toys B2B online store optimizes order management and improves customer service, meeting high business requirements and user expectations. Felyx Toys continues to bring joy to children and families.
