Migration of the B2C Online Store Djia.bg from WooCommerce to Magento with Cypho Theme

Djia 2001 Ltd. is an official importer and distributor of bathroom and kitchen furnishing products, with an established market presence since 1996. The company offers a wide range of high-quality solutions – bathroom tiles, porcelain stoneware, glass-ceramic mosaics, sanitary ware, and many other materials and products.

The company’s product portfolio includes renowned international manufacturers such as: Marazzi Group, Technokolla, PCI Augsburg, TECE and others. Djia 2001 Ltd. serves both individual customers and professionals in construction and interior design. In addition to bathroom materials, the company also offers accessories and furniture for complete interior solutions.

At the beginning of 2025, Djia 2001 Ltd. took a strategic step toward upgrading its online presence. The company approached us with the goal of combining two separate websites – a corporate website and an online store – into one platform. The objective was to achieve a better user experience, centralized content and sales management, and a more efficient website structure, creating a foundation for future development.

We started with a detailed discovery phase to become familiar with the processes and the current eCommerce system, to validate the client’s expectations, to define the requirements of the new online store, and to specify the way in which the functionalities needed to achieve Djia 2001 Ltd.’s goals would be implemented. The result of this phase was a detailed technical specification, which served as the foundation for the subsequent development.
The project was built on the latest version at the time of Magento and Cypho Theme. A key focus of the development was also the integration with an ERP system to automate processes that the merchant had previously performed manually.

Explore some of the functionalities of the new online store:

• Intuitive and modern user interface design (UI & UX), based on the Cypho front-end theme (desktop & mobile) – developed by Stenik and enhanced with custom specifications to meet the merchant’s business needs.
• Layered navigation with an enhanced mega menu, facilitating product discovery within the store.
• Improved search functionality based on Elastic Search technology.
• Presentation of subcategories within a main category through name and image.
• Fast registration via Social login (Facebook and Google accounts).
• Registration and management of customer profiles with order history, multiple shipping addresses, GDPR management, Wishlist, settings, newsletter subscription, and invoice details;
• Option to compare products on listing and product detail pages.
• Options to submit inquiries for out-of-stock products.
• Option to attach PDF files to products.
• Personalized checkout message for products over 100 kg, informing the customer that delivery details will be уточнени additionally.
• Cross-sell products.
• ERP synchronization with Entegra for data exchange.
• “Designers” section – presenting a list of professionals with profile cards including: name, photo, position, city, and rating. There is an option to filter by city, position, and name, making it easier for users to search. When selecting a specific professional, a detailed page opens with presentation, contact information, a form for leaving a rating and comment, and a “Send Inquiry” button.
• Presentation of Djia 2001’s physical locations with a convenient dropdown filter by city. Each location includes contact information – address, working hours, phone number, and a direct link to Google Maps.
• Integration with Speedy courier via API for dynamic shipping cost calculation.
• Click & Collect: option for in-store or warehouse pickup.
• GDPR and Cookie Consent integration to ensure compliance with personal data protection requirements and to inform users about the use of cookies.

The new Djia.bg combines the company’s corporate content and product catalog into one modern and functional online store that provides convenient shopping and an excellent user experience. Built on the robust Magento platform and developed with an individual approach, Djia 2001’s e-store is ready for sustainable digital growth.