Redesign and мigration of the оnline сtore Brannik.bg to Hyvä Storefront

In 2015, Brannik entrusted the Stenik team with the development of its B2C online store based on the Magento platform. For nearly a decade, we have been the brand’s technology partner, providing technical support, continuous development, and the implementation of new solutions in response to growing business and user needs and expectations. After almost 10 years of operating on the platform, numerous requirements accumulated from both the retailer and end users, leading to a strategic step forward - a complete migration of the online store to the latest version of Magento and Hyvä Storefront, focusing on several key areas:

• Maximum performance and loading speed - crucial for mobile users and SEO.
• Synchronization with the Gensoft ERP system - automated processes for orders, stock, and pricing.
• UX redesign with a focus on user experience for a more pleasant, intuitive, and easy-to-navigate website.

The improvements in the new online store also include the following functionalities aimed at higher conversion, better user experience, and more efficient business management:

• Integration with ERP Gensoft: Full real-time synchronization of orders, stock, and prices, ensuring seamless connection between the online store and the inventory system.
• Integration with courier company - Econt: delivery to address and office during checkout and delivery price calculation at the final step of the order.
• Estimated delivery date: display of an approximate delivery time range on the product page and during checkout for better user awareness.
• Improved checkout form with fewer fields and phone validation to minimize errors when entering a phone number in the order.
• Display of subtotal in the cart and information about the amount the customer saves from the order.
• Promotional bundles and product sets - combined promotional packages - an effective way to encourage additional purchases.
• Related products on the product detail page (Related & Upsell products) and in the cart (cross-selling products) to drive more orders.
• Sticky buy box - a fixed buy bar.
• Key advantages of the online retailer (benefits) displayed on the home page.
• Automatic pop-up when a product is added to the cart, featuring additional suggestions to increase average order value.
• Brand section presenting the brands whose products are offered in the online store. Size chart for better user experience, fewer product returns, and higher satisfaction.
• Integration with Mailchimp for effective email marketing campaigns.
• Integration with Link Mobility for SMS communication and notifications - direct contact with customers through personalized messages.
• Customized “Thank you for your order!” page.
• Improved cookie settings and tracking tools.
• SEO optimizations and precise migration: preservation and transfer of all metadata, URL structures, and key elements for organic traffic, aimed at minimizing SEO loss and maintaining search engine ranking.

Our team completed a full migration to the current version of the platform - Magento and Hyvä Storefront – ensuring speed, ease, and excellent user experience for both end customers and store administrators.

Today, the online store of Brannik, specializing in military goods, professional uniforms, clothing, and leisure accessories, fully meets the needs of the modern online consumer and is prepared to face the next decade of growth.