Redesign and migration of the online store Dress4less.bg to Magento and Hyvä Theme

Dress4less.bg is a sports goods retailer with over 14 years of market presence. The brand offers original products from leading global brands such as Adidas, Nike, Puma, Reebok, Under Armour, and others, both online and through physical stores in the cities of Varna, Shumen, Targovishte, Veliko Tarnovo, and Stara Zagora. Our collaboration with Dress4less began in 2019, during which we have been providing technical support and developing their online store. With increasing business and customer demands, the time came for a strategic upgrade - migration to the latest version of Magento and Hyvä Theme, with a focus on performance, speed, and enhanced user experience.

Our main goals were:

• Magento Update: Updating the platform version, including the transfer and adaptation of existing customizations and functionalities from the previous online store.
• Improving site speed through migration to Hyvä Theme and standardization and compatibility with Stenik and Magento modules.
• Development of a new ERP connector for synchronization with the SelMatic system.
• Modern UX/UI design, with an emphasis on the mobile version of the site.
• Integrations with external systems and marketing platforms - Releva and Glami.
• Enhanced SEO optimization through the implementation and configuration of new SEO modules.

Results and innovations after the migration:

• Integration with Speedy and Econt courier services for automatic cost calculation and delivery synchronization via API integration, allowing users to enter their shipping address only once.
• Click and Collect delivery to Dress4less physical locations.
• Integration with NewPay - buy now, pay later.
• Integration of virtual POS terminal eBorica.
• Option to notify users when the price or stock of a product changes. Popup window for newsletter subscription.
• Custom product labels to highlight selected items.
• Star-based product reviews.
• Availability information for physical stores on the product detail page.
• Estimated delivery time information for orders.
• Ability to add banners in multiple positions by the administrator.
• Ability to set payment method restrictions under certain conditions.
• Automatic grouping of shoe sizes on listing pages (e.g., if a user selects size 43, they will also see 43.5, 43/3).
• Validation of the phone number field during checkout to reduce incorrect entries. Development of customized product feeds.
• Integration with Releva and Glami - improved personalization, remarketing, and product marketing.

Dress4less.bg now has a fully updated, fast, and technologically stable online store. The platform is prepared to support the next stages of its development, with capabilities for scaling, automation, and efficient management of a growing assortment and customer base.