SIHRE 2026: Stenik presents the future of B2B digitalization in the HoReCa sector
The Stenik team took an active part in SIHRE 2026 - the leading international exhibition for hotel, restaurant and catering equipment. From January 27–30 at Inter Expo Center, representatives of the HoReCa sector gathered to exchange experience, present innovations, discuss current challenges and outline the key trends in the industry.
Four days dedicated to business and growth - over 100 exhibitors, more than 260 Bulgarian and international brands, thousands of products and over 12,000 visitors. That was the atmosphere of this year’s international exhibition.
How did Stenik’s participation at SIHRE 2026 go?
During the four days of the exhibition, Stenik’s booth was located in the specialized Digital Box zone, where our team was available for discussions. We met with professionals from various businesses – manufacturers, distributors and retailers - who shared their real-life challenges and operational issues.
On our side, we presented B2B eCommerce solutions for digitalization and automation, tailored to the needs of the HoReCa business in 2026. We held productive conversations focused on process optimization and sustainable growth.
A participation filled with динамика and real value:
- Direct communication: We heard firsthand about the logistical and technological challenges faced by retailers and manufacturers in the sector.
- Expert consultations: We conducted meetings where we shared practical guidelines and expert advice on process automation and optimization of sales team performance.
- Market insights and inspiration: Our contact with leading professionals and innovative products gave us valuable perspective on the real needs of the HoReCa business and inspired future technological solutions.
When is the right time to digitalize a B2B business?
The right time for digitalization comes when manual order processing by phone or email begins to slow down company growth. If your team is losing time correcting errors or updating price lists, it may be time to digitalize. Automation allows sales representatives to focus on selling rather than administration.
During the exhibition, Stenik’s Sales Director, Dimitar Dimitrov, conducted individual consultations, focusing on:
- System integration – connecting the online store with warehouse software (ERP) for real-time stock availability.
- Complex logistics – automation of specific delivery schedules and conditions.
- B2B platform – building an intuitive interface that allows corporate clients to order consumables and equipment 24/7.
What are the advantages of a professional B2B platform?
The main advantages include reducing operational costs, automating key processes and creating a better purchasing experience for B2B partners.
Digitalizing B2B sales is not just a convenience, but a strategic advantage that provides:
Automation and less manual work
Features such as company accounts, user groups and permissions, individual pricing terms and ERP system integration eliminate the need for manual processing of orders, price lists and client conditions. This leads to:
- fewer errors;
- faster order processing;
- lower operational costs.
Better service for business clients
With features such as:
- individual product catalogs;
- frequently purchased product lists;
- order import via file;
- access to documents, liabilities and files.
B2B clients receive 24/7 self-service tailored to their agreed terms, without depending on a sales representative or working hours.
Control and flexibility in commercial terms
The B2B platform allows:
- flexible pricing rules (volume discounts, promotions, gifts);
- different sales units (piece, pack, box, pallet);
- credit limits and deferred payment with automatic restrictions.
This ensures full control over risk and commercial policy, without compromising customer convenience.
Personalized logistics and deliveries
With dynamic delivery methods for different business partners and integration with warehouse and WMS systems, companies optimize their logistics and reduce order fulfillment time.
Scalability without limitations
Digitalization enables B2B businesses to grow without proportionally increasing their team. New clients, markets and product lines can be added easily, without changing the core business logic.
Conclusion: B2B digitalization is no longer a matter of choice
Stenik’s participation in SIHRE 2026 once again confirmed that the HoReCa sector is ready for the next step in its development – effective B2B digitalization. More and more manufacturers and retailers realize that manual order processing and fragmented processes hinder growth, while automation and integrated eCommerce solutions are the key to a sustainable business model.
FAQ
With over 20 years of experience in building B2B and B2C eCommerce solutions, Stenik is a trusted technology partner for companies seeking a complex eCommerce solution tailored to real business processes.
If you are planning digitalization or upgrading your B2B business in the HoReCa sector, the Stenik team is available for consultation and strategic planning.
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