In 2025, for yet another consecutive year, we strengthened our position as a leader in the development of large-scale and technologically complex online stores in Bulgaria. This success is the result of a focused expansion of our services and expertise, the implementation of technologies and innovations, a personalized approach to our clients, accumulated experience across various eCommerce verticals, and, of course, the team that makes all of this possible.
In this article, we summarize the key factors behind these results. All of this prepares us for 2026, a year in which we will expand our technological arsenal and readiness for even more ambitious projects.
1. How did we achieve 90% customer satisfaction?
Customer trust is our most important metric – the primary measure of our success.
The results of our internal customer survey conducted in 2025 show a high level of satisfaction among our clients regarding our collaboration.
The survey highlighted three key aspects:
93% would recommend us to other merchants
94% say we have excellent communication
90% overall satisfaction rating from working with us
This high rating is the result of our individual approach, dedicated project management, high-quality support, and our proactiveness in collaborative work. For us, it is also a responsibility to continue enhancing the services and solutions we provide.
2. What technological solutions did we implement?
In 2025, we expanded our technological arsenal with solutions that meet the needs of online merchants and end users, with a focus on speed, accessibility, and intuitive user experience.
Hyvä Checkout & Hyvä Commerce
(Enterprise CMS & Page Builder)
Hyvä Checkout
After Hyvä became the go-to solution for every new online store in less than 3 years, the logical next step was to look beyond the shopping cart and focus on improving the most important component of the user interface – the checkout.
One-step Hyvä checkout
We implemented a One-Step Checkout solution that:
- Reduces the time required to complete an order.
- Decreases cart abandonment rates.
- Provides a better user experience (UX).
- Ensures convenience when shopping on mobile devices.
Hyvä Commerce
Hyvä Commerce is our next step toward making merchants’ lives easier by maximizing the power and scalability of Magento. Our new product package includes enhanced CMS capabilities, improvements in administration, and much more.
Mobile applications (Apps) updates
We enhanced the mobile applications of existing clients with useful functionalities designed to help merchants attract and retain customers, as well as encourage repeat purchases:
- Push Notifications Automation: Automated notifications for abandoned carts.
- App-only campaigns with promo codes.
- Digital cards: Requesting a loyalty card directly through the app.
And many more.
Cypho 2.0 – the next version of the Cypho theme for B2B and B2C
Cypho 2.0 is the “ultimate” Magento theme developed by Stenik, now fully based on Hyvä technology (Powered by Hyvä). It provides merchants with a modern foundation for their online stores, combining flexibility and uncompromising speed.
Added value for online merchants
In addition to technology, we also delivered key services:
- UI/UX for online stores: a service that combines the experience and expertise of our design team to help businesses improve user experience and visual effectiveness of their online stores – regardless of the platform they are built on. Learn more about the service on our website.
- Transition to the euro: We migrated more than 70 existing clients to operate with the new currency. We continue to work actively on planning and implementing the necessary changes in line with regulatory requirements to ensure a smooth transition for all our clients whose online stores we support and develop.
- European Accessibility Act (EAA): We actively assisted our clients in adapting their stores to be accessible for people with disabilities, in compliance with the new regulations.
- New integrations and improvements to existing ones with various providers and third parties – BoxNow, Europat, Easybox – Sameday, Revolut, TBI, DSK, Stripe, myPOS, NewPay, and others.
3. Record number of high-speed Hyvä-based online stores in Bulgaria
Hyvä has been the preferred storefront for every new Magento development since 2024. In 2025, we delivered a record number of Hyvä-based projects for well-known brands.
We delivered redesigns and migrations to Hyvä for major brands such as:
- Aiko XXXL
- Lilly Drogerie
- Teodor.bg
- Uwear.bg
- Brannik.bg
- Dress4less.bg
- Nostro.bg
- Zaropo.com
At the end of 2025, Hyvä officially announced that the Hyvä Theme license becomes free, meaning all future projects and migrations of our clients’ online stores will be developed using this technology.
Our portfolio also expanded with new B2C and B2B projects:
B2C online stores:
- KikkaBoo.bg
- Cleverbook.net
- Djia.bg
B2B platforms:
- Felyx-toys.com
- Konsumativ.eu
- MagItalia.bg
- b2b.uwear.bg
Mobile applications
We successfully delivered the mobile application of the men’s fashion retailer TEODOR, providing greater shopping convenience for the brand’s customers. At the same time, two more large-scale projects are currently in active development – mobile applications for two leading brands that will soon debut on the market.
4. The team: our heroes and Stenik “veterans”
Our achievements would not have been possible without the people behind them. We share some of our team successes and recognitions over the past year:
We expanded the support department
Building an online store does not end with its launch. The real value comes afterward – in the continuous process of optimization, maintenance, and development, which we call “The Infinite Game.” One of our goals is to make sure that our clients feel secure from a software perspective so that they are able to focus on their sales and growth. For us, one of the top priorities is the support and continuous development of every online store we build.
Over the years, we have invested in building a team of professionals – eCommerce specialists, process improvements, service quality, and response times for handling client requests.
24/7 support for online stores
Our team works 24/7 to support our clients’ online stores. Over the past year, we introduced a call center for handling incoming and outgoing calls. The goal was to improve how we process phone calls to the Stenik support team and personal project managers, in order to enhance communication and service quality.
Practical AI: more efficient processes and better service
In 2025, we successfully elevated our use of artificial intelligence (AI) in our work.
Internal workshops and a centralized approach
We organized a series of specialized internal workshops aimed at increasing AI competencies across the entire team and unifying our work standards. We established a centralized approach where all departments act in sync and apply AI solutions in a consistent and effective way.
Improved customer support
The results of this transformation are already evident. Thanks to the implementation of AI, we significantly improved the quality of service in our support department and optimized a number of other internal processes. This allows us to free up resources for the strategic development of our clients’ projects.
New Stenik website
We completed a redesign of our corporate website. As a strategic step toward better positioning, we separated the two language versions into independent domains:
- For Bulgaria: stenik.bg
- For international markets: stenikgroup.com
We continue to actively enhance the design and content of our website to provide a better user experience that meets the high standards we apply in our clients’ projects and to present our services in the most accessible and intuitive way possible.
Hyvä Certified Associate Developer
Our expertise received another international recognition. Dimitar Troyanov, Frontend Developer, was certified as a Hyvä Certified Associate Developer.
Award from the “Website of the Year 2025” competition
Aiko XXXL won 1st place in the “Large Online Store” category at the “Website of the Year 2025” competition.
Behind this recognition stand consistency and synergy:
- Consistency: The commitment and professionalism of our team in developing the online store.
- Synergy: Excellent collaboration with the Aiko XXXL team, enabling us to jointly develop and improve the brand’s online presence.
The success is also due to the digital transformation we implemented in recent months: Magento update, full redesign, and migration to Hyvä Theme.
Stenik veterans
Behind our clients’ stability stands a close-knit team. We are 40 people, more than 15 of whom have been with the company for over 10 years. This year, we celebrated the 10-year anniversaries of 6 colleagues – the “veterans” of Stenik: Albert, Boris, Dimitar Troyanov, Dobi, Lyuboslav, and Todor.
Team training and development
We conducted a series of trainings focused on communication and soft skills for our Project Management team.
Team bonding and fun
We also made sure to have fun. We created great memories and emotions during team-building events.
- Summer team building in the city of Vidin.
- Mini team building in Sofia – Greek night.
- Mini team building in Plovdiv.
5. Event participation and media presence
Throughout the year, we shared expertise and best practices at key events, contributing to the development of the eCommerce ecosystem in Bulgaria.
We contributed as speakers at various eCommerce events and conferences:
- Balkan eCommerce Summit 2025
- eCommerce Academy Conference 2025 – Meet. Learn. Scale.
- European Ecommerce Leaders | Forum 2025
- Tech of Tomorrow 2025
- MastersCONF 2025
- “The Bulgarian Dream: Me and My Purpose” with Nikolay Vassilev
- Balkan-China Silk Road Economic Forum 2025
- Conversion Rate Optimization (CRO), BEA
and others.
We attended local and international events for inspiration and to “sync our watches” with global trends:
- eCommerce Expo Berlin 2025
- Meet Magento Netherlands
- Ecommerce Expo London 2025
- Google Day Bulgaria
- Digital4Sofia
- 10th Annual eCommerce Summit
- Digital4Plovdiv – The Annual Conference for Online Marketing and Commerce of Bulgaria
- F5 Conference 2025 – Conference for marketing experts
The exchange of experience with global experts allows us to draw inspiration and best practices that we directly integrate into our clients’ projects in Bulgaria. This ensures that the businesses that trust us are always one step ahead of the competition and equipped with world-class technological solutions.
FAQ
Looking ahead to 2026
The Stenik team is more prepared, inspired, and motivated than ever to support businesses that aim to grow online and take a long-term approach to partnerships.
In 2026, we will work relentlessly to make your online stores faster, more accessible and easier to use for end customers.
We are looking for businesses just like yours. Contact us now for a free consultation to discuss how we can achieve success together during the new year!
