Visible discounts = more conversions. How did Douglas increase its sales with visible discounts and promo codes?
The cosmetics giant Douglas improved the user experience and increased conversions by implementing a solution for dynamic promo code visualization and automatic discount calculation. The new functionality allows users to see the final price while browsing the product and to apply a valid promo code with a single click – quickly and intuitively.
In the context of strong competition in e-commerce, users are no longer satisfied with just attractive offers – they demand transparent conditions, clear discounts, and the ability to “grab the deal quickly.” A visible promo code directly on the product page, along with the final price after the discount and easy application in the cart, often prove to be important factors in the purchase decision.
According to statistics:
- Over 70% of users abandon their order if the promotional code is not clearly visible or not easy to apply.
- 85% of users prefer stores where the final price is clearly visible even before adding the product to the cart.
In our practice, we understand the needs and expectations of end customers and, together with merchants, implement solutions that turn their online stores into preferred shopping destinations. As Douglas’s technology partner, our team implemented a solution that helps more active promotions turn into completed sales.
What was the challenge for Douglas?
Douglas regularly runs discount campaigns targeting specific products or categories. To improve the user experience, Douglas set the following goals:
- Clear visualization of the active promo code on the listing and product pages;
- Automatic display of the final price including the discount before adding to the cart;
- Quick access and easy use of the promo code through one-click copy and application at checkout.
What solution did we implement on Douglas.bg?
The Stenik team implemented a functionality for dynamic visualization and calculation of discounts and promo codes, based on the integration between Magento promo rules and the visual interface of the online store.
Visualization of discounts (promo codes) based on promo rules on the listing page
The new functionality allows the creation of multiple promo rules, each with its own discount percentage and unique promo code. The system visualizes both the specific discount percentage (defined in the promo rule) and the associated promo code. Each promotional code is linked to a specific promo rule that applies to a predefined list of products – a list of products for which the condition is valid. The configuration is done in the Magento admin panel, where conditions can be set based on product SKUs, attributes (such as color or size), or their combinations.
On the listing page, each product that is part of a promo rule (a promotional product) shows the specific discount percentage and the related active promo code.
When a product falls under more than one promo rule, the rule with the higher priority is applied. For example: Product A – part of 2 campaigns
- Rule 1: 15% with code “BEAUTY15”
- Rule 2: 20% with code “SUMMER20” (higher priority) The system will automatically show Rule 2 due to the higher priority configuration.
Automated calculation of the final price on the product detail page based on promo code
On the product detail page, in addition to the discount percentage and the respective active promo code, we added the final price (after applying the promo code). This applies to both simple products and configurable products with various attributes (e.g., different sizes or colors with different promotions).
- For simple products: The system calculates and displays the final product price on the detail page, exactly as it would be after applying the promo code. The user sees the actual amount they will pay.
- For configurable products, which contain multiple “simple” variations (for example, different volumes, sizes, or colors), the visualization works dynamically, meaning each product variation can have its own promo rule, allowing the assignment of different prices, discounts, and promo codes according to the specific variation.
Support for different price types
The system works correctly with all price types and calculates the discount based on the actual active price:
- Regular price.
- For products with a special/promotional price, the system visualizes a valid promo code and calculates the final price based on the already discounted value. This means a promo code can also be applied to a discounted product.
- MSRP (Manufacturer’s Suggested Retail Price).
Automation and scalability
When a new promo rule is saved, Magento triggers an automated process that scans the products, assigns the relevant promo codes, indexes the discount percentages, and calculates prices, regardless of whether they are simple or configurable products.
The functionality also works in multi-website configurations, allowing different campaigns for different language versions or the assignment of individual discounts for the mobile app compared to the main website. This is particularly valuable for merchants who often run campaigns with different discounts for their website and mobile app (with different promo codes and percentages), as is the case with Douglas.
What did Douglas achieve with the new functionality?
After implementing this upgrade, Douglas recorded excellent results from the promo campaigns, exceeding their expectations. Among the reported benefits:
- Increased conversion and fewer abandoned carts;
- Regular and more successful promo campaigns – the merchant uses the system actively several times a month;
- Better user experience (UX);
- Flexible campaign management and greater marketing effectiveness;
- The customer quickly, easily, and clearly sees the campaign conditions.
What are the benefits of this solution for online merchants?
- More completed orders;
- Fewer abandoned carts;
- Better-informed customers;
- Flexible campaign management.
Do you want your online store to sell more too?
The functionality is flexible and can be adapted to the needs of any merchant with a Magento store. We can tailor it to your e-store’s individual design and UX, product configurations, and it is compatible with all product types, pricing models, and promotional strategies. Whether you use the Luma or Hyvä theme, the developed solution can be implemented, customized, and visually adapted to match the unique appearance of your store.
If you want to improve the user experience in your online store, make your promotions more visible and effective, increase the conversion rate from promotional campaigns, and stay one step ahead of the competition, the Stenik team is here to implement a solution that will deliver real results – both in conversions and user experience.
Contact us to discuss how we can implement this functionality in your online store and unlock the full potential of your promotional strategies. Our support department and your dedicated Project Manager are available to discuss opportunities for improving the shopping process in your e-store.
FAQ
Yes, each variant (e.g., different size, color, etc.) can have its own promotion and different promo codes.
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