Stenik was a participant in the program and expo of the largest eCommerce summit in the Balkans – Balkan eCommerce Summit 2025.
On April 29 and 30, 2025, the third edition of the Balkan eCommerce Summit took place at Arena Sofia, gathering over 2,330 participants from 23 countries. The forum was described by many attendees as the most significant event for online business in the region.
We at Stenik’s team were active participants in both the program and the expo area. This year’s edition attracted a record number of our clients and partners. We met with dozens of online merchants to discuss ongoing projects and tasks, ideas for future development, and challenges for which we aim to find the right solutions.
Inspiring presentation by Douglas and Stenik
On one of the thematic stages, Asya Emilova, E-commerce Specialist at Douglas Bulgaria, and Dimitar Dimitrov, Partner at Stenik, delivered a valuable and engaging lecture on the topic "Douglas.bg app – mobile excellence in 2024 and beyond."
The presentation included real statistics and data, achieved results, and technological solutions used in the development of the authorized Douglas mobile application for Bulgaria. The focus was on performance, personalization, and building customer loyalty.
The insights shared by Asya and Dimitar on stage sparked interest and inspired many of the attending merchants to ask themselves: “Why can mobile apps take your business to the next level?”. The presentation provided valuable practical guidance for all planning to enter the world of mobile commerce and build a successful shopping app.
Stenik at the expo area: networking, conversations, and the wheel of fortune
Throughout the first day, Stenik’s booth was a vibrant place for conversations, consultations, and new connections. Our eCommerce experts and consultants answered questions, discussed case studies, and presented development opportunities for online businesses.
To add some extra fun, we organized a Wheel of Fortune game that attracted many participants eager to test their luck. Visitors won amazing prizes provided by our clients - TED, Douglas, 8Hristo, and Bebolino.
Thank you to everyone who participated – your smiles were our greatest reward! It was a pleasure to hear that our clients are among the favorite brands of many attendees, who enjoy shopping from their online stores.
Meetings with attendees
Besides the activity at our booth, the Stenik team also held meetings in the specially designated networking zones of the event. This allowed us to discuss specific cases, challenges, and opportunities directly with merchants and partners.
The mobile application provided by the organizers facilitated communication and meeting planning. Thanks to it, we connected with many of the event guests to exchange ideas, offer solutions, and outline the path to more successful online commerce.
According to the organizers, thanks to the FedEx Networking Zone and the forum’s mobile application, over 11,650 business meetings took place during the event.
Balkan vibe and party
At the end of the first day, the Balkan party brought together the eCommerce community. In a pleasant atmosphere with live music, show programs, and lots of good vibes, we continued the day’s conversations in a more informal, yet equally inspiring setting.
Day 2: International Visionaries and Valuable Know-How
The second day offered a program of inspiring lectures by globally recognized experts who shared their experience on topics such as digital transformation, leadership, and sustainable development. Among the most anticipated names were:
- Jeff Hoffman – Co-founder of Priceline.com
In his lecture “Achieving Explosive Growth,” Jeff Hoffman shared strategies behind building multibillion-dollar companies like Priceline.com. He emphasized the importance of thinking globally, learning quickly from failures, and the power of human capital as the main driver of innovation.
- David Henzel – Co-founder of TaskDrive
In his presentation “Love, Not Fear: A Blueprint for Thriving Companies,” David Henzel highlighted the significance of personal development for organizational growth. He presented approaches for building motivated teams and a culture based on sustainable values that lead to long-term success.
- Martin Greif – President of SiteTuners
In the lecture “True Connections: Relationship Marketing in the Digital World,” Martin Greif explored how understanding customer needs and optimizing digital strategies can increase engagement and revenue. He emphasized the importance of building long-term customer relationships in the digital space.
- Pascal Brochier – Strategic Consultant and Investor
In his session “Do You Have What It Takes to Scale Successfully?” Pascal Brochier shared his experience in scaling businesses in competitive markets. He presented strategies for adaptation, innovation, and focusing on customer needs as key to sustainable growth.
- Ahmed Hassan – Head of Google Shopping MENA
In the presentation “Transition or Extinction: From Bricks and Mortar to e-Com,” Ahmed Hassan analyzed the transition from traditional to electronic commerce. He offered strategies for building effective teams, integrating sustainable practices, and using technology for growth in emerging markets.
- Ken Kralick – Global eCommerce Architecture Leader
In his lecture “Web Accessibility,” Ken Kralick emphasized the importance of web accessibility as a key element in modern digital commerce. He presented practical steps for creating websites that meet the needs of all users, regardless of their abilities.
The visionary ideas and practical advice of the speakers and globally recognized experts were invaluable for everyone seeking not just growth, but sustainable development and competitive advantage.
New horizons: Balkan business club
The forum’s founder, Nikola Ilchev, announced the creation of the Balkan Business Club – a new initiative that will unite Balkan companies for regular knowledge exchange and collaboration opportunities throughout the year.
Thank you for being with us
The meetings, conversations, inspiration, and the many positive vibes we received during the Balkan eCommerce Summit 2025 reaffirmed one thing: the eCommerce community in the Balkans is stronger, more active, and more connected than ever.
Thank you to everyone who visited our booth and shared their ideas and vision with us. We are glad to be part of the growth of the eCommerce industry and to contribute to the regional ecosystem. We believe that events like this are true bridges between companies and businesses.
Congratulations to the organizers!
We look forward to the next edition in 2026. The team behind the Balkan eCommerce Summit has already announced the date for the next edition in 2026, which you can see on the official event website. Until we meet again!
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