Migration of three systems and launch of three online stores within a powerful Magento ecosystem, combined with a large-scale rebranding

Key Highlights of the Solution

• Multi-Storefront “3-in-1” Architecture: Consolidating three separate domains with different business models (B2C, B2B, and Enterprise B2B) into a single Magento installation for centralized management.
• Technological Stability: Migration to an up-to-date Magento version and development of a more stable, scalable, and easy-to-maintain architecture.
• Infrastructure Simplification (Clean Cut): Removing the intermediate PIM software.
• Hyvä Frontend and Performance Optimization: Implementing Hyvä Frontend technology for significantly faster loading times and an overall better user experience.
• Simultaneous Migration: Developing a new eCommerce solution, replacing the old ERP system, and building two-way synchronization with a new ERP system.
• Rebranding and SEO Migration: A successful transition from Office Market to Joya.bg, combined with precise SEO migration to preserve the accumulated SEO authority.
• B2B Process Optimization and Automation: Introducing specific B2B functionalities that make operations easier for corporate customers.