Mattro.net is a leading Bulgarian brand in the field of sleep products, providing its customers with convenience, comfort, and high quality. Their rich portfolio includes over 25 brands - leading Bulgarian and foreign manufacturers such as TED, NANI, Mattro, Blyan, Paradise, Latex ECON, Magniflex, and others. The company was established in 2010 and expanded its activities in 2013 with the production and sale of its brand of mattresses. Mattro strives to meet the needs and requirements of its customers, offering not only high-quality products but also personalized advice from specially trained sales consultants.
Striving to meet the expectations of its distribution partners and end consumers, Mattro relies not only on its long-standing experience in trade but also on the implementation of modern technologies and functional solutions. The challenges and limitations faced when working with the current eCommerce platform led Mattro to the need for migration and comprehensive digital transformation. One of the reasons Mattro chose to migrate its online store to Magento is its desire to easily manage different language versions from a central platform, which is part of the brand's strategy for expanding its business abroad. Seeking a trusted and reliable partner for the successful migration, Mattro chose to rely on Stenik. Our certified team created an eCommerce solution based on Magento and Hyvä Storefront, designed to meet the specific needs of the merchant and provide stability, security, improved interface, excellent user experience, easy expansion opportunities, and maintenance support.
During the development of the online store, we focused on the following features and solutions:
- Successful migration of information from the previous platform to Magento;
- Mobile first, modern, and clean design with Hyva performance to provide a higher conversion rate on all devices;
- Elastic Search for fast and accurate search of desired products;
- Sorting with more criteria and advanced filters to layered navigation with multi-select options;
- The ability for users to inquire about the availability of specific products and order products that are temporarily out of stock (back-order) or not present in the catalog (mattress in non-standard size);
- ERP synchronization with Prim for automatic updates of prices, availability, and orders;
- Manage your newsletter subscription to receive the latest news, offers and special offers;
- Compare products in the catalog and add to the wishlist;
- Ability to enter invoice details;
- Posting comments and ratings: customers can share their opinions by posting comments and rating products;
- Re-order option;
- We have integrated with courier API to automate addresses, bills of lading, and statuses with the company - Econt in the checkout process of the store;
- "Click & Collect" option - picking up ordered products from Mattro's physical stores;
- Leasing options offered by TBI, Unicredit, and BNP;
- Promotional discount rules both in the cart and in the catalog;
- Automatically add gifts to the cart when ordering certain items;
- The ability for users to filter products by desired mattress size. When viewing the filtered products, the prices for each mattress in the list are displayed. When selecting a specific mattress and visiting its detail page, the user can use a dropdown button to display a list of all available sizes and options from the same mattress brand, with their prices;
- SEO-friendly breadcrumbs for improved search engine visibility;
- Intuitive feedback form for quick contact with a consultant from the store's support staff;
- A return or exchange request form that facilitates the processing process by store administrators;
- A news and tips blog for Mattro to post up-to-date sleep product information;
- Presentation of the physical outlets of the Mattro retail network with contact information and locations;
- A variety of marketing and SEO tools (e.g. Facebook and Google Marketing) to support sales and customer acquisition and excellent e-shop speed performance, thanks to the Hyvä Magento 2 theme.
The new online Mattro.net store fully satisfies the different needs and preferences of users, providing them with a step to sleep, comfort, and convenience during shopping. Make dreams become eCommerce reality right now.
