LBD (Little Black Dress) is an online fashion boutique specialising in selling women's clothing that combines elegance with contemporary trends. The Bulgarian brand - LBD.BG has been part of the fashion industry for over a decade. The brand strives to provide its customers with a convenient shopping experience by carefully selecting high quality products and offering a personalized experience.
Experiencing a number of difficulties and limitations with its current system, LBD.BG made the decision to undertake a platform migration. One of the reasons for this was the fact that the current system was failing to adapt to the growing demands and needs of both the online retailer and consumers. Looking for a technology partner to trust with their project, the brand chose to rely on Stenik's years of experience and expertise.
Our certified team created an eCommerce solution based on Magento and Cypho Storefront. With the store migration, LBD.BG received significant benefits - a more flexible and scalable infrastructure, optimizing inventory management and sales. Better customer service through a more efficient checkout and improved user interface, as well as technical support and consulting from the Stenik team ensuring the successful implementation of the new platform.
Features, solutions and improvements:
- Successful migration of information from the previous platform to Magento - migration of product data and user profiles, as well as implementation of URL redirects.
- Customized design for LBD based on Cypho theme - UX&UI design optimized for both desktop and mobile to achieve high conversion rate and inspired by latest eCommerce trends and practices.
- Search and navigation optimization - layered navigation and Elastic Search for fast and precise product search.
- Social login - a convenient and secure alternative for users to register and access the online store.
- ERP synchronization with Barsy for automatic stock and order updates.
- Courier API integration to automate addresses, bills of lading and statuses with courier companies Speedy and Econt.
- Option for express order processing.
- Additional features for product pages: adding option to display different product colors, related products (clothes in sets) with photos in product pages.
- Gift vouchers (gift cards) that the recipient can use when purchasing in the store. Information about the availability of products in the brand's physical stores.
- Additional label - "Last items" for products.
- Size chart providing clear information to consumers about product sizes.
- Upsell products in basket: offers customers additional products or accessories that are related to their current selection in the basket.
- A loyalty program for registered users with the ability to accumulate points when purchasing products, which points can be used for discounts or other bonuses.
- Option to leave rating, rating to product and comment by users.Integration of marketing extensions and tools for consumer behavior analytics, targeted advertising, and cross-campaign management.
- Integration of Countdown timer for promotions in product pages - a counter that shows the time until the end of a promotional offer or special campaign.
- Integration with email marketing tool - Klaviyo to send regular newsletters including current promotions and offers for all products.
- GDPR and Advanced Cookie Consent for full compliance with legislation and advanced controls and information on the use of cookies ensuring user consent and privacy.
- SEO friendly breadcrumbs for improved search engine visibility.
The new LBD.BG presents greater flexibility and functionality, contributing to an improved user experience and increased conversion.
