Napapijri means “Arctic Circle” in Finnish. The brand was created in the late 80s in Aosta, Italy. The company started as a manufacturer of backpacks and bags for travelers and soon after established itself in urban clothing. Acquired in 2004 by VF Corporation, Napapijri has solidly developed its presence in the international market, offering a complete wardrobe of sports and casual wear for all ages.
As part of its strategy for a successful online presence, Napapijri chose the Stenik team to build their new online store. We developed the website on the Magento platform as a stable and flexible solution that meets business needs and contributes to successful online growth both locally and internationally.
Here are some of the functionalities implemented in the project:
- Modern UX/UI design with intuitive navigation, providing easy access to all products and categories.
- The homepage includes visual navigation with large images that lead to different product categories for an easier and more attractive user experience.
- Rich product gallery presented with large images for an appealing product display.
- ERP integration with Gensoft for real-time synchronization of order status, prices, and stock levels, and automatic shipment number sending to the ERP system.
- Integration of the eBorica virtual POS terminal.
- Information on product availability in various chain stores on the product detail page.
- Quick registration and login option via Google or Facebook account.
- Integration with the courier company Speedy for deliveries to addresses and offices, with a one-time address entry option.
- Option to view and select alternative product colors on listing and detail pages.
- Built-in form for collecting user reviews directly on the product detail page.
- A rich set of marketing tools like Google Analytics 4, Facebook Pixel, and Adwords Pixel, as well as SEO optimization.
The project Napapijri.bg is a modern online store, providing users not only with a convenient and visually appealing interface but also with functionalities that meet diverse user expectations and needs.
